Ditch ‘meh’ messaging.
Get potent copy that cranks your conversions to scale

Great messaging is like a secret weapon for your business.

It’s a polished superstar salesperson — working 24/7 to persuade your prospects and get them where they need to go.

No holidays, sick pay, or salary.

Just crystal clear guidance that takes your prospects from A to B to Sale.

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What awesome people say:

  • Here’s what you need to know: Johnson delivers. I worked with a lot of so-so ‘copywriters’ before finding him, and his relentless attention to behavioural psychology and customer focus consistently gives me messaging that converts. Not to mention his help with strategy and product ideation. Working with him is like having a beer that helps me sell more.

    Alexander Ferguson, Teraleap

  • Johnson gets it done! He's a brilliant copywriter, lyrical genius, and indeed, a rare breed. He's not only interested in exploring a new project, but places just as much importance on understanding the brand's marketing objective, business needs, and goals.

    Ellen Purchase, Amazon

  • Johnson pays attention to what you need and who you are so he can give appropriate advice as requested. This is what sets him apart. Not everybody listens or cares about your company enough to know how to keep your voice consistent and hits all the right points, every time. He’s absolutely amazing.

    Jeanette Hernandez, EcamSecure

  • An excellent writer - intelligent and organized, responsive to feedback, and helped me step out of my tunnel vision to produce something that will be readable and accessible to my client prospects. Thanks for all the help Johnson!

    Josh Berk, BERK Labs

Have you ever felt misunderstood?

Maybe a situation at work, a health problem, or some family issue that was just, ugh, so difficult to describe?

And when someone tries to empathise but doesn’t quite get it, it only makes things worse.

Perhaps you finally talked to someone who just…

*poof* — got you.

In a few words, you knew they understood exactly how you felt.

And when you wanted advice, it came like a bolt of sunshine from a murky skyline.

Showing you exactly how to get where you wanted to go.

That’s what your company’s messaging should do for your prospects.

And here’s why most messaging misses the mark:

  • It makes the company or product the ‘hero’

  • It’s written without voice of customer data

  • Or it doesn’t apply this data to behavioural psychology to persuade and sell

  • There’s little structure or consideration for the customer journey

The result?

Your words inspire a ‘meh’ response in your prospects.

And in the worst cases, it actively gets in the way of prospects who want what you’re selling.

Sucking sales out of your funnel with bounces, unsubscribes, and cold shoulders.

It’s not just money left on the table, it’s money left everywhere — and the worst thing?

You have everything they need to fix it — in your customers.

Get messaging that works as hard as you do.

With copy that relentlessly focuses on your customers’ needs

If you want to:

  • Get messaging that converts, without all the work

    • Based on deep customer research and behavioural psychology

  • Stop using internal writers who produce underwhelming copy

    • And add to your workload for content that makes you and your prospects feel ‘meh’

  • End the search for a freelancer that finally ‘gets’ your product

    • And knows how to translate that into messaging that makes sense to your prospects

  • And finally, at long last, have someone you can rely on to erase the messaging misteps that hold back your company’s growth

Then gee, you’re gonna love this next bit.

The simple solution to

your messaging woes

Step 1: Find a copywriter who crafts messaging based on customer research, human behavioural studies, and copywriting expertise.

In 3 steps (two of which you’ve already done):

Step 2: Find a button on their website that lets you offload your project and messaging problems. (Hint: keep scrolling)

✓

✓

Step 3: Click it.

…✓

Want more buttons?

Here are a few for you:

Want emails from me?

You can have ‘em.

Sign up for my newsletter below to get:

  • Easy to consume action tips on how to improve your marketing efforts… based on behavioural psychology

  • The latest insights from the copy world

  • Summaries from books I read that I think apply to the world of marketing and business management

  • First word of articles I publish about cool stuff that helps you sell better

Want to just keep scrolling a while?

If you’ve got a boss, it’ll make you look busy.

Here are some graphs and stuff so it looks legit:

If you are the boss, then, I guess, congrats.

It does feel kinda fun to just spin that scroll wheel, huh?

Does yours make the clicky noise?

I like that.

You’re really dedicated huh? Most people have left by now.

But seeing as it’s just the two of us, I’ve got something for you.

I had an AI make a painting of us enjoying a sunset together.

Wow. Feels like we really shared a moment there.

Still here?

You’re probably looking for a way out of this scroll-hole.

You can escape by telling me about your project here:

Or signing up to my newsletter here:

Sorry if it doesn’t look much like you. Art is tricky but the AI tried very hard.